Most popular social media in China Q3 2023

According to a survey on digital usage in China, around 87.3 percent of respondents had used WeChat as of the third quarter of 2023. The short video app Douyin, the social commerce site Xiaohongshu, and the Twitter-like site Weibo, were among the most popular social media platforms in China.

How successful is WeChat in China?

The country’s most popular messaging app, WeChat, boasted over one billion monthly active users as of 2023. For many Chinese consumers, WeChat is part of daily life, helping them to organize tasks such as paying bills, ordering food delivery, and calling a taxi. Official records stated that about 54 percent of WeChat users spent about an hour and 20 minutes per day on the app. Furthermore, many corporates found this multifunctional app crucial in maintaining their business operation and competitiveness in China.

Large userbase with high engagement

The social media scene in China is huge and mobile-centric. In 2023, the social media penetration rate amounted to 74 percent in China, slightly higher than countries like the United States and Japan. While the user number has shown signs of reaching a saturation point, Chinese consumers have been spending more time online, with a considearble daily usage of social media in 2023.